EXTEND THE ROSE

From one yellow rose…

to a stadium of 28 million people.

We are building the world’s largest Human Relay of Hope. We take the quiet courage found in hospital rooms and amplify it into a global roar.

Why We Exist

Our Mission

By turning the world yellow every April and carrying the stories of these 'champions' to the Rose Parade, we ensure no one has to run their hardest medical race alone. We aren't just a charity; we’re a stadium of 28 million people proving that hope is a team sport.

Hope isn’t abstract. It’s personal.

We bring hope to hospital rooms. One child, one photo, one roar at a time.

When a child is hospitalized, their whole world changes.

At Extend the Rose, we create moments of visibility, voice, and victory, reminding children and their families that

they are seen, heard, and celebrated.

Because hope is not just a feeling, it’s a team sport.

And every team effort begins with the decision to show up, for someone else.

One rose can change everything!

A Divine Connection

Jeff had asked me to go sign my book for a family, so I walked over and gently asked if they had a boy or a girl.

They told me, “A boy. He’s had a transplant, and he’s not doing well.”

I asked, “What kind of transplant?”

They said, “A liver.”

I froze. No way. My daughter also had a liver transplant.

“May I ask why he needed a transplant?” I asked.

They said, “A rare genetic disorder.”

Now it was getting stranger.

I said, “My daughter had a rare genetic disorder too. Which one?”

They answered, “A urea cycle disorder.”

My heart leapt. What?

I said, “My daughter was transplanted because of Citrullinemia—also a urea cycle disorder.

Which one did your son have?” They said, “OTC.”

At that moment, I told them, “You have to meet my daughter. She’s turning 32.”

They were amazed—“That’s older than us!”—and I reminded them, this is such a God thing.

And it truly was. Because right there with me was Tresa, the executive director of the

National Urea Cycle Disorders Foundation.

Even more extraordinary, her daughter Lexie—who also had a liver transplant

for OTC—was at the event as well.

For over an hour, Victoria, Lexie, Tresa, and I were able to speak with this family

in a way no one else ever had. Because urea cycle disorders are so rare,

they had carried their questions in silence—until they met us, and suddenly,

there was a shared language and they were no longer alone. 


Later, I learned the whole family had flown in that very day to say goodbye to their little boy,

in case he didn’t survive. He had suffered severe complications—sepsis after transplant

because the bowel hadn’t been reconnected properly.

They were desperate for answers. They asked Tresa about ammonia levels,

about hospitalizations, about surgeries.

I told them how I had written in detail about those first-year battles with Torrey in my book.

Seeing two transplanted urea cycle “kids” thriving, and being able to connect with Tresa,

gave them something they hadn’t had before: reassurance, resources, and hope.

And because of that divine meeting, Connor and Natalie returned to their son with something

new in their hearts—hope.

Their little boy, Luka, turns one on September 21.

Swanson, E., Diamond, M., Kovach, J. Jr., Lamothe, A., & Others. (2025). The book of frequency: Love & gratitude [Kindle edition]. Frequency Publishing.

Visibility

You are seen.

Being seen is the first step to feeling strong again.

Voice

You are heard.

We amplify kids' courage through videos, stories, and roars of hope.

Victory

You still belong.

We remind kids they’re still in the story—still winning, one moment at a time.

We Bring

Image

Visibility

Rose One Day & CHAMP Month

A single snapshot becomes a mirror of strength, possibility, and hope.

  • The Message: You are seen.

  • The Action: April is CHAMP Month (Children and Families in Hospital Awareness Month). We interrupt the isolation of long-term stays with Rose One Day events—bringing the party directly to the hospital with pizza, therapy dogs, face painters, and the simple gift of a single yellow rose.

Image

Voice

The ROAR Gallery

We amplify  kids’ courage through ROARS that rise above the noise.

  • The Message: You are heard.

  • The Action: We are building a "Digital Stadium" of encouragement. Through the ROAR Gallery, supporters from around the world record "Team ROAR" videos, ensuring every child knows there is a global crowd cheering specifically for their victory.

Image

Victory

The Petal Relay & The Rose Parade

Because every milestone is a miracle, and miracles deserve to be celebrated.

  • The Message: You are celebrated.

  • The Action: We "loft" these stories toward the world stage. Every child’s courage is carried forward in our Petal Relay, culminating on January 1st. Whether they are watching from a hospital bed or standing with us, our Rose Parade Float ensures their story is seen by millions.

Visibility

You are seen.

A single snapshot becomes a mirror of strength, possibility, and hope.

Voice

You are heard.

We amplify  kids’ courage through ROARS that rise above the noise.

Victory

You still belong.

Because every milestone is a miracle, and miracles deserve to be celebrated.

Extend the Rose 2025 was a year of visibility, voice, and victory.

From hospital smiles to standing for hope together, each moment reminded us that one rose can change everything.

Hope in Motion

At Extend the Rose, we believe that giving away hope grows hope in our own hearts.

We are creating simple tools to help you do that —

for kids and families in hospitals, and for the people in your everyday life.

Because hope is a team sport.

The Rose Card

“This Rose Is For You”

Print our signature “This Rose Is For You” card, attach it to a single rose, and give it to someone who is going through a tough time.

It is a small act with a big message:

You are seen. You are not alone.

The ROAR Gallery

Never Give Up Messages in Motion

A ROAR is a short “never give up” video — 1 to 59 seconds of real hope from real people.

In the ROAR Gallery you can:

• Be inspired by others’ ROARs when you are tired

• Inspire others with your ROAR when you have strength to share

This is hope in motion, one voice at a time.

 The Ultimate Virtual Ride-Along.

For the kids who can't leave their rooms, we bring the parade to them.

The Petal Portal uses VR technology and first-person immersion to place hospitalized children directly on our Rose Parade float, allowing them to feel the roar of the crowd in real-time.

When a child is hospitalized, their whole world changes.

At Extend the Rose, we create moments of visibility, voice, and victory, reminding children and their families that

they are seen, heard, and celebrated.

Because hope is not just a feeling, it’s a team sport.

And every team effort begins with the decision to show up, for someone else.

One rose can change everything!

The Rose Card

“This Rose Is For You”

Print our signature “This Rose Is For You” card, attach it to a single rose, and give it to someone who is going through a tough time.

It is a small act with a big message:

You are seen. You are not alone.

The ROAR Gallery

Never Give Up Messages in Motion

A ROAR is a short “never give up” video — 1 to 59 seconds of real hope from real people.

In the ROAR Gallery you can:

• Be inspired by others’ ROARs when you are tired

• Inspire others with your ROAR when you have strength to share

This is hope in motion, one voice at a time.

Get Ready for the "Yellow Out."

On Friday, April 24th, we turn the world yellow to show solidarity with families fighting quiet battles in hospital rooms.

Step 1: Get your CHAMP Pack

(Wristbands, stickers, and the 'Movement in a Box').

Step 2: Wear yellow on 4/24.

Step 3: Record your ROAR and join the relay.

The Rose Card

“This Rose Is For You”

Print our signature “This Rose Is For You” card, attach it to a single rose, and give it to someone who is going through a tough time.

It is a small act with a big message:

You are seen. You are not alone.

The ROAR Gallery

Never Give Up Messages in Motion

A ROAR is a short “never give up” video — 1 to 59 seconds of real hope from real people.

In the ROAR Gallery you can:

• Be inspired by others’ ROARs when you are tired

• Inspire others with your ROAR when you have strength to share

This is hope in motion, one voice at a time.

Visibility: The Photo Booth Project

Kids become the heroes of their own story, just by being seen.
Surprise photo booths. Famous faces. Unforgettable moments.
One powerful click and suddenly, they’re not just the kid in the hospital. They’re the headline.
This is reverse paparazzi at its best:
Cameras pointed not at celebrities, but at the real stars of the day.
Each photo reframes the story and hands it back like a mirror of strength that can be PRINTED, POSTED, SHARED and REMEMBERED!.
Because when a child is truly seen,
They don’t just light up,
They shine forward.

Visibility and Voice: The Roar Gallery

A digital wall where courage echoes

and hope gets louder.
These aren’t just videos,
they’re
ROARS of victory declaring:
“I’m here. I’m strong. Look what I did today.”
Each roar builds a living wall of bravery and strength.
When they roar, we all rise.
Come for inspiration.
Leave with even more courage.

Victory: Week of Hope

Our signature event: where hope blooms.
A national celebration inside hospital walls.
Face painters, comfort dogs, and joy-filled interruptions transform ordinary hospital

days into unforgettable ones.
Because every milestone is a miracle, and
every child deserves to be seen, heard, and celebrated.

From One Rose to Millions…

Though we’re focused right now on our week of hope events, we’re headed to the 2027 Tournament of Roses Parade.


For us, the Rose Parade isn’t the finish line, It’s the exclamation point!


It began with one rose, given to one mother.


In 2027, that single act of hope will bloom into millions, seen by more than 28 million people around the world.


One Float. One Message. Bringing
Visibility, Voice, and Victory to children nationwide.


Because these kids deserve the spotlight to be
seen, heard, and celebrated.


Not just once, but always.

Extend the Rose "Live"

This collection from Extend the Rose is here to offer grounded hope that reflects the heart of the mission. Every conversation carries the reminder that you are seen, you are heard and your journey has meaning. These episodes help you stay encouraged and connected, even in difficult seasons.

A Gift of Hope and Resilience

I wrote this book to share my journey through loss, healing, and the search for strength when life feels unbearable. My hope is that these words bring comfort, encouragement, and a reminder that resilience is possible, even in the darkest seasons. Please accept this free eBook as my gift to you.

Roars of Courage. Voices of Hope.

Watch brave kids and families share their ROAR in support of children fighting in hospitals. Every roar reminds them they are seen, heard, and never alone.

💛Hope is a team sport. Join the team!

Every donation plants hope.

Every gift grows a rose where it’s needed most.

Whether you give time, influence, resources, or heart

You’re part of something powerful, personal, and full of possibility.

Extend the Rose is a national movement bringing visibility, voice, and victory to children and families in hospitals. One Rose Can Change Everything

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