
Swanson, E., Diamond, M., Kovach, J. Jr., Lamothe, A., & Others. (2025). The book of frequency: Love & gratitude [Kindle edition]. Frequency Publishing.

Visibility
You are seen.
Being seen is the first step to feeling strong again.

Voice
You are heard.
We amplify kids' courage through videos, stories, and roars of hope.

Victory
You still belong.
We remind kids they’re still in the story—still winning, one moment at a time.
We Bring

Rose One Day & CHAMP Month
A single snapshot becomes a mirror of strength, possibility, and hope.
The Message: You are seen.
The Action: April is CHAMP Month (Children and Families in Hospital Awareness Month). We interrupt the isolation of long-term stays with Rose One Day events—bringing the party directly to the hospital with pizza, therapy dogs, face painters, and the simple gift of a single yellow rose.

The ROAR Gallery
We amplify kids’ courage through ROARS that rise above the noise.
The Message: You are heard.
The Action: We are building a "Digital Stadium" of encouragement. Through the ROAR Gallery, supporters from around the world record "Team ROAR" videos, ensuring every child knows there is a global crowd cheering specifically for their victory.

The Petal Relay & The Rose Parade
Because every milestone is a miracle, and miracles deserve to be celebrated.
The Message: You are celebrated.
The Action: We "loft" these stories toward the world stage. Every child’s courage is carried forward in our Petal Relay, culminating on January 1st. Whether they are watching from a hospital bed or standing with us, our Rose Parade Float ensures their story is seen by millions.

Visibility
You are seen.
A single snapshot becomes a mirror of strength, possibility, and hope.

Voice
You are heard.
We amplify kids’ courage through ROARS that rise above the noise.

Victory
You still belong.
Because every milestone is a miracle, and miracles deserve to be celebrated.
At Extend the Rose, we believe that giving away hope grows hope in our own hearts.
We are creating simple tools to help you do that —
for kids and families in hospitals, and for the people in your everyday life.
Because hope is a team sport.
“This Rose Is For You”
Print our signature “This Rose Is For You” card, attach it to a single rose, and give it to someone who is going through a tough time.
It is a small act with a big message:
You are seen. You are not alone.
Never Give Up Messages in Motion
A ROAR is a short “never give up” video — 1 to 59 seconds of real hope from real people.
In the ROAR Gallery you can:
• Be inspired by others’ ROARs when you are tired
• Inspire others with your ROAR when you have strength to share
This is hope in motion, one voice at a time.
For the kids who can't leave their rooms, we bring the parade to them.
The Petal Portal uses VR technology and first-person immersion to place hospitalized children directly on our Rose Parade float, allowing them to feel the roar of the crowd in real-time.

“This Rose Is For You”
Print our signature “This Rose Is For You” card, attach it to a single rose, and give it to someone who is going through a tough time.
It is a small act with a big message:
You are seen. You are not alone.
Never Give Up Messages in Motion
A ROAR is a short “never give up” video — 1 to 59 seconds of real hope from real people.
In the ROAR Gallery you can:
• Be inspired by others’ ROARs when you are tired
• Inspire others with your ROAR when you have strength to share
This is hope in motion, one voice at a time.
On Friday, April 24th, we turn the world yellow to show solidarity with families fighting quiet battles in hospital rooms.
Step 1: Get your CHAMP Pack
(Wristbands, stickers, and the 'Movement in a Box').
Step 2: Wear yellow on 4/24.
Step 3: Record your ROAR and join the relay.
“This Rose Is For You”
Print our signature “This Rose Is For You” card, attach it to a single rose, and give it to someone who is going through a tough time.
It is a small act with a big message:
You are seen. You are not alone.
Never Give Up Messages in Motion
A ROAR is a short “never give up” video — 1 to 59 seconds of real hope from real people.
In the ROAR Gallery you can:
• Be inspired by others’ ROARs when you are tired
• Inspire others with your ROAR when you have strength to share
This is hope in motion, one voice at a time.

Kids become the heroes of their own story, just by being seen.
Surprise photo booths. Famous faces. Unforgettable moments.
One powerful click and suddenly, they’re not just the kid in the hospital. They’re the headline.
This is reverse paparazzi at its best:
Cameras pointed not at celebrities, but at the real stars of the day.
Each photo reframes the story and hands it back like a mirror of strength that can be PRINTED, POSTED, SHARED and REMEMBERED!.
Because when a child is truly seen,
They don’t just light up,
They shine forward.

A digital wall where courage echoes
and hope gets louder.
These aren’t just videos,
they’re ROARS of victory declaring:
“I’m here. I’m strong. Look what I did today.”
Each roar builds a living wall of bravery and strength.
When they roar, we all rise.
Come for inspiration.
Leave with even more courage.

Our signature event: where hope blooms.
A national celebration inside hospital walls.
Face painters, comfort dogs, and joy-filled interruptions transform ordinary hospital
days into unforgettable ones.
Because every milestone is a miracle, and every child deserves to be seen, heard, and celebrated.





Extend the Rose is a national movement bringing visibility, voice, and victory to children and families in hospitals. One Rose Can Change Everything
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