EXTEND THE ROSE
One Rose Can Change Everything
One Rose. One Child. One moment of Hope.
Why We Exist
Hope isn’t abstract. It’s personal.
We bring hope to hospital rooms. One child, one photo, one roar at a time.
When a child is hospitalized, their whole world changes.
At Extend the Rose, we create moments of visibility, voice, and victory, reminding children and their families that
they are seen, heard, and celebrated.
Because hope is not just a feeling, it’s a team sport.
And every team effort begins with the decision to show up, for someone else.
One rose can change everything!
Our Story
It began in 1992, when a grieving mother planted a yellow sweetheart rose outside her front door.
Her son Braden had just passed away from a rare condition called Citrullinemia. Her arms were empty, but her love needed somewhere to go. So she poured it into that little rosebush, tending to it with the same care she once gave her son.
Nothing bloomed for months.
Then—on Mother’s Day—a single yellow rose appeared!
It was a quiet whisper: You are still a mother. You are seen.
Years later, after her daughter Victoria was born—and diagnosed with the same condition—the rose bloomed again.
Right on cue. That’s when it became a calling.
Extend the Rose was born from grief, gratitude, and a promise:
That no child in the hospital should feel invisible.
That one rose of hope could multiply.
That being seen, heard, and celebrated changes everything.
Swanson, E., Diamond, M., Kovach, J. Jr., Lamothe, A., & Others. (2025). The book of frequency: Love & gratitude [Kindle edition]. Frequency Publishing.
Visibility
You are seen.
Being seen is the first step to feeling strong again.
Voice
You are heard.
We amplify kids' courage through videos, stories, and roars of hope.
Victory
You still belong.
We remind kids they’re still in the story—still winning, one moment at a time.
We Bring
Visibility
You are seen.
A single snapshot becomes a mirror of strength, possibility, and hope.
Voice
You are heard.
We amplify kids’ courage through ROARS that rise above the noise.
Victory
You are celebrated.
Because every milestone is a miracle, and miracles deserve to be celebrated.
Visibility
You are seen.
A single snapshot becomes a mirror of strength, possibility, and hope.
Voice
You are heard.
We amplify kids’ courage through ROARS that rise above the noise.
Victory
You still belong.
Because every milestone is a miracle, and miracles deserve to be celebrated.
Visibility: The Photo Booth Project
Kids become the heroes of their own story, just by being seen.
Surprise photo booths. Famous faces. Unforgettable moments.
One powerful click and suddenly, they’re not just the kid in the hospital. They’re the headline.
This is reverse paparazzi at its best:
Cameras pointed not at celebrities, but at the real stars of the day.
Each photo reframes the story and hands it back like a mirror of strength that can be PRINTED, POSTED, SHARED and REMEMBERED!.
Because when a child is truly seen,
They don’t just light up,
They shine forward.
Voice: The Roar Gallery
A digital wall where courage echoes
and hope gets louder.
These aren’t just videos,
they’re ROARS of victory declaring:
“I’m here. I’m strong. Look what I did today.”
Each roar builds a living wall of bravery and strength.
When they roar, we all rise.
Come for inspiration.
Leave with even more courage.
Victory: Week of Hope
Our signature event: where hope blooms.
A national celebration inside hospital walls.
Face painters, comfort dogs, and joy-filled interruptions transform ordinary hospital
days into unforgettable ones.
Because every milestone is a miracle, and every child deserves to be seen, heard, and celebrated.
From One Rose to Millions…
Though we’re focused right now on our week of hope events, we’re headed to the 2027 Tournament of Roses Parade.
For us, the Rose Parade isn’t the finish line, It’s the exclamation point!
It began with one rose, given to one mother.
In 2027, that single act of hope will bloom into millions, seen by more than 28 million people around the world.
One Float. One Message. Bringing Visibility, Voice, and Victory to children nationwide.
Because these kids deserve the spotlight to be seen, heard, and celebrated.
Not just once, but always.
💛Want to Be Part of This?
Every donation plants hope.
Every gift grows a rose where it’s needed most.
Whether you give time, influence, resources, or heart
You’re part of something powerful, personal, and full of possibility.
Extend the Rose is a national movement bringing visibility, voice, and victory to children and families in hospitals. One Rose Can Change Everything
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